In today’s competitive IT&T markets, industry analysts have become increasingly important opinion leaders, with influence over end-user technology architecture, strategy, planning and decision-making, as well as helping to shape sales and marketing strategies for vendors and channel players. Intelligen provides a full range of services to IT vendors seeking to have their message heard by this increasingly influential community.
Intelligen maintains strong business relationships with analysts from all of the leading analyst firms operating throughout the Asia/Pacific region, as well as smaller boutique firms. We understand the type of information they want from vendors, when they want it, and how they like to have it communicated to them. We also understand the needs of vendors and channel partners, and are skilled at developing analyst communication programs which provide beneficial results for both parties.
Intelligen’s services include:
Analyst Relations Programs
With experience developing strategies for ICT vendors large and small in a range of technology segments, Intelligen is well-equipped to help any vendor develop strategies, programs and processes to effectively target the most influential and important analysts in their target markets. All strategies are developed from the ground up, based on a comprehensive understanding of client positioning and objectives, target audiences, and the resources available to support the program on an ongoing basis.
Analyst Targeting
Intelligen maintains a comprehensive database of several hundred analysts located in the Asia/Pacific region. Individual analysts are ranked on a range of criteria including domain knowledge, market focus, geographic coverage, customer focus, research output and media impact to provide vendors with a customised list of the most important and influential analysts in their space. Detailed analyst profiles are also available.
Analyst Relations Outreach
Using our extensive knowledge of the Asia/Pacific analyst community and their specific information needs, Intelligen works with clients to develop the most appropriate and practical outreach processes for a range of situations and objectives including one-on-one strategy briefings, regular business updates, pre-launch analyst briefing tours and multi-day regional analyst summits.
Measurement & Metrics
Intelligen's benchmark study of AR effectiveness, Understanding the Influencers, compares the performance of more than 60 ICT vendors in six market segments in Asia/Pacific on a range of AR attributes, and has become the industry-standard measure in the region. More information about this annual study is available here. Intelligen also provides customised analyst coverage metrics based on published research and media attribution; tailored feedback measurement for analyst briefings; and analyst perception audits.
Training
Understanding how to effectively engage with industry analysts can often mean the difference between the success and failure of an AR program. Intelligen offers a tailored Asia/Pacific version of KCG’s globally-recognised Working With The Analysts one-day seminar, which provides certification for AR practitioners. As well, we offer customised analyst communication training for spokespeople, which has been adopted by several major vendors to ensure their executives get their messages across to influential analysts.